PRODUCT CATALOG ➔
Professional product catalog photography is important for businesses as it showcases their products in the best possible light, making them look attractive to potential customers. High-quality images can increase sales, build brand recognition, and help establish credibility. Additionally, having a well-organized and visually appealing product catalog can improve the overall user experience and make it easier for customers to find what they are looking for.
A product catalog of clothing or accessories is typically photographed on a light background to avoid distracting the customer and highlight the product’s features. Nude makeup and soft, even lighting are also used to draw attention to the product.
Sometimes, for a product catalog, an item may look better on a gray or colored background. And even in an interior! The concept for each shoot is developed individually, taking into account the brand’s DNA, target audience, and final format.
A stylish solution for a business is to synchronize the campaign, lookbook, and catalog to ensure that the distinctive features of the brand and collection are repeated throughout. This will help “stake a claim” in the customer’s mind, and soon they will recognize the brand even without seeing the logo.
A product catalog is always several angles that will tell you non-verbally the maximum about the item that needs to be sold. First, we take close-ups that will show what exactly we are selling, what the product is. For remote sales, these are the most important shots, they replace the opportunity to see and touch the item in person. The more “delicious” the close-up is, the better.
When shooting a product catalog, it is important to not only capture close-ups of the product, but also show the full outfit in its entirety. This not only shows customers how to wear the product, but also helps establish the brand. These images often serve as a bait for customers in the flow of photographs, and encourage them to click on the product card.
When creating a product catalog, it’s essential to capture close-ups: the texture of the fabric, the quality of hardware and seams, decorative elements, and technological features. When done skillfully, such shots can sell the item just as effectively as the overall shots because we know where the devil is in the details.
A product catalog is not just about photos on a model. Clothes can be photographed on an invisible (or quite visible) mannequin, as a flat lay, and all types of shooting can be combined. A professional photo team can help find an individual solution that works best for the specific product and brand.
When creating a product catalog, it’s always a struggle for resources. You need to shoot a large volume of items while staying within the budget and end up with beautiful, appealing, and cohesive pics that will look harmonious together.
To achieve a good photoshoot, a well-chosen team is critically important, especially a team with experience in catalog photography — this is a narrow specialization that requires fast and precise work on set.