CONTENT ➔
In the age of social media where content is the primary weapon of the brand. Without it, social media accounts can be empty and boring, and using stock content can make them look generic. A few years ago, it was enough to have pages on all popular platforms and occasionally post polished texts with standard images. Now, the competition is much tougher, and brands must have vibrant and distinctive content that stands out from what the customer saw just a few posts ago.
Brand recognition refers to the consistency of a brand’s visual style across various platforms, from social media accounts to product catalogs. A well-executed content photoshoot can provide a company with the material needed for a complete branding package. Consistent visual branding is critical for building brand recognition and recall.
When consumers see consistent imagery, colors, and fonts across different touchpoints, it helps them remember and recognize the brand. It also helps create a sense of trust and reliability in the brand, which can lead to increased customer loyalty and engagement.
Tasks solved by content photography:
Look unique and current
Content is the brand face. The customer projects what they see in the image onto the entire company, forming their attitude towards you based on these images. Even a good product will suffer in sales if it is packaged in a low-quality, poorly-shot image or soulless, cookie-cutter stock photos.
Hook the client
In social media, you only have a few seconds to make a person stop scrolling and become a (potential) customer. Content here is both a bait and a hook. A unique, tasty, and vibrant image will attract attention, and its content will leave a lasting impression. This can be achieved if the photographs feature the brand’s colors, recognizable original images, signature elements, and of course, the product — presented in the best possible light.
Describe details
It is important to be able to tell the story of a high-quality product. Content photography is a non-verbal narrative that emphasizes details, showcases the quality of materials, and accurately conveys color. The precision of the catalog is combined with a variety of advertising photos.
Bring your light
A good content is not just about telling a story about the product and engaging with your brand. It’s also a great opportunity to communicate your values. Modern responsible businesses aim to set the style and mood of their target audience, building a reliable and long-lasting ecosystem on that foundation.
Good visual content is engaging, unique, and memorable. It stands out from the crowd and doesn’t become boring to look at over time. By maintaining a consistent mood and style, the content becomes associated with the product/brand/company. Users will recognize the brand even without seeing the logo. It’s even better if this messaging is consistent across all visual materials — from catalogs and lookbooks to campaigns. This is how a recognizable DNA of your brand is formed.
