CAMPAIGN ➔
A campaign photoshoot is important for businesses as it serves as a non-verbal textbook on the brand philosophy. The main goal of a campaign is to showcase the mood of the collection, and the focus is on the visual storytelling in the photographs. A campaign typically consists of only a few images, but the team puts all the hidden meaning and nuances that the designer intended to convey in the capsule.
Therefore, a successful campaign is crucial for communicating the brand’s message and values to the target audience, as well as for creating a cohesive visual identity for the brand.
For a client campaign is a visual injection of a brand’s DNA, with memorable images in the photos that the client cannot shake from memory. They form the perception of the brand on a sensory level, and then the lookbook and catalog are based on this foundation — they sell items.
For a brand campaign is important because it provides excellent material for outdoor and online advertising, store and office design, ideal highlights for SMM content, and a guiding thread for customers.
To shoot a campaign, you need to move away from showing just the product and focus on creating emotions and hidden meanings. Unlike the catalog, which typically features a neutral background, subdued makeup, and even lighting, a campaign provides more creative freedom and space for maneuvering while still maintaining a focus on the clothing.
When working on a catalog or a lookbook, it’s important to refer to the campaign to maintain the brand image that was established in it. Ideally, it’s best to have one team working on all three projects to create a roadmap that connects the designer’s ideas with direct sales. By having a cohesive team, we can ensure that the branding, photography, and messaging remain consistent across all marketing materials, creating a strong brand identity that resonates with customers. Additionally, this approach allows us to streamline the production process and save time and resources.